The attribution of gender roles can vary from one society to another and even within a given society. In contrast to a biological sex, gender roles are alterable. In many cases the socialisation is influenced not only by family, school and place of employment but also by the media, including social media and new technologies, and by music and films. Role clichés are preserved and conveyed by both traditional and recent socialisation factors.
Gender measures takes into account the varying situations and interests of men and women. In order for the development cooperation to be sustainably successful, gender equity is essential. It is the key to reducing poverty, because in many cases this has its root in unequal power structures between men and women. Men and women should not be the same as each other; they should be able to enjoy equal rights and have equal access to and equitably profit from potential development, have equal ability for personal growth and equal access to social institutions and processes. Existing gender roles and power structures, and the various needs and priorities of men and women must be analysed and taken into consideration in the execution of projects.
IAMANEH Switzerland pursues an approach of gender-transformational work as an important transversal theme in all projects. Relationships between women and men can be changed to increase gender equity and equal opportunity on many levels. At the same time, we remain committed to the empowerment of women and girls.
