Young people use social media against female genital mutilation

Young people use social media against female genital mutilation

In Mali, almost 89 percent of women and girls are circumcised - that's around eight million people affected. Female genital cutting (FGC) is a serious violation of human rights that has a lasting impact on physical and psychological well-being. The procedures, often performed without anesthesia and under unhygienic conditions, regularly lead to serious complications such as infections, bleeding and even death. Despite these dramatic consequences, there is still no law in Mali that prohibits FGC.

Together with our partner organization AJCAD (Association des Jeunes pour la Citoyenneté Active et la Démocratie), we are committed to ending this practice. Our approach is based on working with young people who stand up for a future without FGC and actively contribute to raising awareness in their communities.

The young generation, especially future parents, plays a key role in ending FGC. The project provides young people with comprehensive information and training on the background, risks and consequences of FGC. They are empowered to pass on their knowledge and actively advocate for social change at events in villages, schools and on public platforms. Dialogue rounds, artistic interventions and film screenings stimulate discussions and challenge existing norms.

Women who are already living with the consequences of FGC receive direct support. They receive advice on physical and psychological complaints and, if necessary, are referred to suitable medical or psychological services. By sharing their experiences, they help to make the taboo subject of FGC visible and initiate an open social debate.

A particular focus of the project is on the use of digital media. Platforms such as "ClickInfoAdo" provide young people with knowledge about reproductive health through interactive and playful exercises. At the same time, bloggers, influencers and media professionals are working to address FGC and its risks via social networks such as WhatsApp, YouTube and TikTok in order to reach a broad audience.

The project is being implemented in six municipalities in the Ségou and Koutiala regions. The target groups are around 6,000 young people, 35 affected women, 20 bloggers and 10 media professionals as well as traditional and communal decision-makers.

Partner organisation
AJCAD (Association des Jeunes pour la Citoyenneté ctive et la Démocratie), founded in 2014.

Project phase
1.1.2024 to 31.12.2026

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